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The New Gold Standards Of Gentle Baby Care

johnson's baby products

As parents, it is only natural that we would want products that are safe and gentle for our babies. After all, babies need special and gentle care for their tiny, delicate bodies. That’s why it is important for us to take a closer look at the products that we use.

Let us discuss a few standards to look for in gentle baby care products:

1. Clinically Proven Mildness

One important standard to look for is that the products have to be clinically proven safe for babies. If a product is labelled clinically tested, it simply means that the individual ingredients used have been tested. If a product has been labelled clinically proven, it means that in the clinical trials of the products, they were proven to be in accordance with strict medical guidelines. Johnson’s baby care products are clinically proven to be mild on babies. They have undergone 8000 clinical trials and been tested on 5.5 lakh people worldwide.

johnson's baby

2. IFRA Approved

Most baby care products contain fragrances that are meant to make bath time enjoyable for the baby. The problem with most fragrances is that they contain a number of allergens and are harsh on a baby’s skin. Johnson’s baby care products contain gentle fragrances free from all kinds of allergens. This is why they have been approved by the highest IFRA (International Fragrance Association) standards.

3. No More Dyes

Colourful baby products are definitely more appealing to the eyes but they are not necessarily the safest choice for your baby. This is because these colourful products usually contain harmful dyes that can irritate your baby’s skin. So always opt for products that don’t contain dyes. The newly revised Johnson’s products are free from dyes. Their former golden ‘No More Tears’ shampoo is now a transparent shampoo.

johnson's baby no more tears

4. No More Sulphates

Sulphates can be overly dangerous for your baby’s skin. If you apply a baby care product that contains sulphates, they may break down the proteins and muscle present right under your baby’s skin. This is why you should choose products that are free from sulphates. Johnson’s baby bath care products don’t contain sulphates like SLS or SLES which add foam to the products. This is why you may notice that they don’t foam up as much.

5. No More Parabens

Parabens are added as a preservative in few baby care products. They have been shown to mimic the properties of estrogen. Stay on the safe side and choose products that are paraben-free. Check the ingredients list to see if there’s any ingredient ending with -paraben. Johnson’s products are free from all parabens and hence, they are completely safe for your little one.

johnson's baby mild and gentle

6. 100% Gentle Baby Care

Your baby’s skin is very sensitive and delicate. It loses moisture 2x faster than adult’s skin. So it is necessary to ensure that their skin receives the care it needs from day 1. Choose a mild and gentle baby product that will keep your baby’s skin moisturized and nourished throughout the day. Johnson’s products are clinically proven to be mild and gentle for your little one. This is why hospitals recommend parents to use these products from day 1.

In fact, Johnson’s has come out with new formulations with the expert feedback and guidance received from doctors, scientists and parents like you. It took 2800 surveys and 1200 hours on consumer conversations.

johnson's baby products

Excited for these new Johnson’s Baby Care products? So are we. Click here if you want to check out their range of baby care products.

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